Now you have the opportunity to educate your company teams to plan and implement social media strategies that will find more leads, increase sales and generate brand awareness for your business.
Hugh McCabe will present a customised programme tailored around your organisation’s digital and social business needs. The areas of focus are flexible, depending on the structure of the team, business objectives and industry sector. Training programs are available in Half-day, Full-day or Multi-day formats.
In-house training can be delivered anywhere in South Africa which means your company saves money on travel and accommodation. It is ideal for team-building or internal networking within larger companies. All programmes are designed with your training and organisational values and objectives in mind. This will provide you with the opportunity to improve marketing campaigns, result in measurable sales growth and gain customer satisfaction and retention.
Well-educated employees ensure corporate success. With your employees satisfied and motivated with these newly acquired skills, you will be able to increase your company’s profits and create a streamlined work environment. This will give your company an understanding of the changes in media that have happened, show the ins and outs of Social Media, the different technologies behind it and what makes media social.
You will study the importance of understanding a social network economy and learn how your business or brand can begin to put a strategy in place to integrate it into areas such as marketing, product development and customer services.
- The Purpose and Objectives of Corporate Social Media
General overview of the changing socio economic landscape
- Developing your Social Media Presence
Tools and online platforms
- Networking vs. Socializing Online
Being connected has always been a core element of any business success. Social media is accelerating that opportunity
- Assessment, Monitoring, Reporting
How to assess your social media landscape
- Reporting Tools
Learn about some of the top tools in the industry
- Marketing & Sales (Direct & Indirect)
The changing face of a marketing and PR department
- Product Management & Support
Leveraging social media in product development & support
- Social Strategy and Development
Creating a complete social media strategy
- Social Media Plan
Tools selection for the social media strategy
- Human Resource and Human Talent Development
Leveraging social media to find best matching talents and create a better team spirit
- Company Social Media Department
Developing an organisational structure for a successful social media engagement
- Finance, Budgets, Resources & ROI
The financial side of social marketing
Training is an investment in your employees and your company. Each situation is different and we will need to talk before we can determine what your specific needs are.