Corporate Training

Now you have the opportunity to educate your Marketing, Communications and PR teams to plan and implement social media strategies that will find more leads, increase sales and generate brand awareness for your business.

Overview
Hugh McCabe will present a social media corporate training programme tailored around your business needs. The areas of focus are flexible, depending on the structure of the team, business objectives and industry sector. Training programs are available in Half-day, Full-day or Multi-day formats.

The training covers all areas of online marketing, including:
•    Internet Marketing
•    Social Media Marketing
•    Social Networks (Facebook, LinkedIn)
•    Online Video Marketing (YouTube)
•    Blogging (Platforms, Technical Setup, Content Strategy, Sales Funnel, Marketing)
•    Microblogging (Twitter)
•    Search Engine Optimisation
•    Online Lead Generation
•    Community Building and Management
•    Online Brand and Reputation Management
•    Measuring ROI for Internet Marketing

Benefits
The in-house corporate training can be delivered anywhere in South Africa which means your company saves money on travel and accommodation. It is ideal for team-building or internal networking within larger companies. All programs are designed with your training and organisational values and objectives in mind. This will provide you with the opportunity to improve marketing campaigns, result in measurable sales growth and gain customer satisfaction and retention.

Well-educated employees ensure corporate success. With your employees satisfied and motivated with these newly acquired skills, you will be able to increase your company’s profits and create a streamlined work environment. This will give your company an understanding of the changes in media that have happened, show the ins and outs of Social Media, the different technologies behind it and what makes media social.

You will study the importance of understanding a social network economy and learn how your business or brand can begin to put a strategy in place to integrate it into areas such as marketing, product development and customer services.

Program Outline

  • The Purpose and Objectives of Corporate Social Media
    General overview of the changing socio economic landscape
  • Developing your Social Media Presence
    Tools and online platforms
  • Networking vs. Socializing Online
    Being connected has always been a core element of any business success. Social media is accelerating that opportunity
  • Assessment, Monitoring, Reporting
    How to assess your social media landscape
  • Reporting Tools
    Learn about some of the top tools in the industry
  • Marketing & Sales (Direct & Indirect)
    The changing face of a marketing and PR department
  • Product Management & Support
    Leveraging social media in product development & support
  • Social Strategy and Development
    Creating a complete social media strategy
  • Social Media Plan
    Tools selection for the social media strategy
  • Human Resource and Human Talent Development
    Leveraging social media to find best matching talents and create a better team spirit
  • Company Social Media Department
    Developing an organisational structure for a successful social media engagement
  • Finance, Budgets, Resources & ROI
    The financial side of social marketing

Testimonials
“I attended one of Hugh’s seminars to increase my knowlegde of internet marketing and hidden features and uses of YouTube, Twitter and Facebook. He is an excellent speaker, trainer, coach and subject matter expert. His experience, up to date knowledge and perfect presentation skills ensured a great value for money seminar. Highly Recommended.” Stan Louw – Hired Hugh as a Business Consultant in 2010

Hugh your seminar was fantastic! I learned soooo much ! I feel really excited about implementing all the things you taught . Highly reccomended for business owners! Iona Minton – Financial Consultant & Journalist

Went to the seminar this week and it was awesome! Informative and well put together. I am amped to go and apply everything I have learned. Thanks! Ansie De Villiers

“Before attending Hugh’s Social Media seminar, I was too overwhelmed by social media networks and couldn’t envision how to implement it for business. Hugh makes social media seem less daunting and offers fantastic ideas and examples. Thanks Hugh!” Chantél du Plooy – DiaMatrix

“As you know I had a dormant Facebook and LinkedIn account, since your course I have managed to stay active on my Facebook. It’s been great fun, for now I’ve kept it simple and have not yet put to use all your tips and suggestions. I believe that once I do both my personal and business Facebook accounts/page will boom. Your workshop was not only insightful but also inspiring. Thank you for putting it in simple lay man’s terms and backing this up with good examples.” Joana Hedtrich – TomTom

“I really enjoyed your seminar, I found the fact that we could use our laptops and do exactly what you were showing us was really hands on and practical. I think that most of us just ‘jump’ into social media and sort of figure it all out as we go along, but you really gave me a structured plan. What I will remember most is what you said about meeting people in person, we don’t just immediately try to sell them something, so I hope to go about my social media interactions the same way from now on. I did find the course a little overwhelming, it felt like I have to run a whole other business alongside my current one now! However, the breakdown at the end of the workbook made it practical and I’m endeavouring to stick to that schedule.” Marlette Hegyi – Outer Image

“The workshop was informative beyond my expectations. I never envisaged social networking having such a massive impact on business, especially the way major corporations have used it to target their business. The workshop opened me up to so many more opportunities to take forward in future business and it has definitely changed my perception on social networking in general. “ Gregg Forbes – Craving Novity

Costs
Training is an investment in your employees and your company. Each situation is different and we will need to talk before we can determine what your specific needs are.

Terms

  • Fees are payable in full 7 days prior to the start of the training dates. Booking is confirmed when 50% of the agreed-upon fee for the training has been received.
  • Fees include coaching and training to teach the necessary knowledge and skills for attendees to be able to plan and implement a successful social media marketing plan for a company.
  • Training can be recorded by the client. This includes the rights to record and distribute the event only.
  • Training venue / conference room and equipment to be provided / paid for by client.
  • Additional costs that are NOT included – online tools and services, designing and installation of blogs and social media backgrounds, domain and website hosting, search engine marketing costs and other costs necessary for promotion of your company’s online campaign. These costs will be calculated and quoted as needed and must be paid for by the client directly at the providers of such services.

Registration
If you are interested to learn how Hugh can offer his training services to your company please contact him by clicking here or phone him directly on +27 72 336 5394.

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